Baskin-Robbins® is making it easier than ever to celebrate life’s sweet moments, big, small, or completely spontaneous, with the debut of Cake in a Box, a new lineup of indulgent, layered ice cream cakes designed for convenience, sharing, and any occasion. Whether you’re headed to a party, pulling together a last-minute celebration, or just feel like treating yourself to ice cream cake (because why not?), Cake in a Box is ready to go when you are.
Available nationwide starting August 1, Cake in a Box delivers everything you love about ice cream cake: layers of cake, ice cream, toppings and whipped topping all packed in a resealable box that travels well, stores easily, and makes it easy to slice, serve, save, and enjoy again.
Cake in a Box makes it easy to celebrate on the fly. You can pre-order in the Baskin-Robbins App for pickup in as little as 15 minutes or get it delivered through your preferred third-party food delivery app. Whether you’re sending a sweet surprise to someone across the country or adding something special to your day, it’s perfect for those “oh no, I forgot!” moments or just whenever the ice cream cake craving strikes.
To mark the introduction of a brand-new cake line, Baskin-Robbins is launching not one, but two crave-worthy Cake in a Box creations:
- M&M’S® with Cookie Dough: Layers of confetti cake and Chocolate Chip Cookie Dough ice cream loaded with M&M’S® milk chocolate candies and chunks of cookie dough; all topped with fluffy whipped frosting and a rich fudge drizzle.
- Cookie Crave: A chocolate lover’s dream with layers of chocolate cake and OREO® Cookies ‘n Cream ice cream, packed with cookie dough and crushed OREO® pieces, then finished with whipped frosting and a generous drizzle of fudge.
Source: Inspire Brands
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