The City of Columbia is pleased to announce that Lexi Dearborn has joined the Tourism & Marketing Department as the marketing coordinator. In this newly-created position, Dearborn will assist in the development and execution of marketing strategies that will help Visit Columbia reach its target audience, build awareness for the destination, and inspire travel to Columbia. She will also help promote the City of Columbia and its twelve departments to help better serve the citizens of Columbia.
Dearborn obtained her Bachelor’s Degree from the University of Tennessee in Knoxville with a focus in marketing. She brings agency experience in digital marketing that includes social media, graphic design, email communications, blogging and online community engagement.
City Manager Tony Massey stated, “Lexi Dearborn is a beneficial addition to the Tourism & Marketing Department. We are confident she will step expertly into this new role and exceed our expectations.”
As the Marketing Coordinator, Dearborn will assist with a wide variety of marketing initiatives such as digital campaigns, social media, public relations, events & projects, and community awareness.
“We are happy to welcome Lexi to the team,” said Tourism & Marketing Director Kellye Murphy. “She brings relevant experience in marketing and communications, and she is, no doubt, going to be an asset to the city.”
The Marketing Coordinator position is funded through Federal ARP grant funds provided by the Tennessee Department of Tourist Development over a five-year period.
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