(October 24, 2024) – Fans have been creating and sharing Taco Bell memories for decades — everything from nerve-racking first dates, taco-centric graduation photoshoots and big birthday bashes— all starting with a trip to the nearest Taco Bell. This fall, the brand is celebrating a fandom that has spanned generations by bringing back a taste of the most mouth-watering hits across the first 50 years of its history, including the ‘60s Tostada, ‘70s Green Sauce Burrito, ‘80s Meximelt and ‘90s Gordita, available starting October 31, and the ‘00s iconic Caramel Apple Empanada, available starting November 21, each for under $3* for a limited time.
Alongside the menu, Taco Bell is helping fans relive their favorite decades with limited-edition, retro-inspired hoodies and cups designed with unique designs from the ‘60s – ’00s and a ‘60s Taco Bell throwback activation.
Starting October 31, the ‘60s Tostada, ‘70s Green Sauce Burrito, ‘80s Meximelt and ‘90s Gordita Supreme will hit menus, and starting November 21, the ‘00s Caramel Apple Empanada will join the menu, each for under $3* for a limited time.
Relive the Decades through the Menu
Since its founding in 1962, Taco Bell has introduced craveable, Mexican-inspired products, delivering new flavors to fans through its menu innovation and creating a deep vault of favorites that fans are consistently pleading be added back on menus. The Decades Menu helps unite generations of fans who fondly remember these menu items, with a new era of fans who have yet to experience the delight of a savory Tostada, taste the legendary Green Sauce Burrito, or take their first bite of a Meximelt.
As a value-focused brand, every item on the Decades Menu will be available for under $3*, at participating stores nationwide. Take a flavorful trip down memory lane with each Decades Menu item:
- ‘60s – Tostada: An O.G. menu item, which was one of six menu items released in 1962 at Taco Bell’s first walkup location in Southern California. It is comprised of a crispy corn tostada shell, layered with savory refried beans, tangy red sauce, crispy lettuce and shredded cheese, for $2.19*.
- ‘70s – Green Sauce Burrito: One of our “most-hacked” burritos and an item as edgy as the 1970s, this luscious burrito is filled with savory refried beans, crunchy onions, shredded cheddar cheese and green sauce made with green chili, tomatillos, jalapeño peppers and spices, available for $2.49*.
- ‘80s – Meximelt: One of our most requested comeback items and a member of every ‘80s clique, the Meximelt is made with freshly prepared pico de gallo, a blend of three cheeses: mozzarella, cheddar and monterey jack melted with craveable seasoned beef in a tortilla, available for $2.99*.
- ‘90s – Gordita Supreme: The ultimate ‘90s kid, the Beef Gordita Supreme returns for $2.99*, featuring a pillowy warm flatbread filled with savory seasoned beef, cool reduced-fat sour cream, crisp lettuce, blend of three cheeses: mozzarella, cheddar & monterey jack and topped with diced tomatoes.
- ‘00s – Caramel Apple Empanada: A star was born in Y2K as the Caramel Apple Empanada came on the scene with its golden-brown, crispy exterior filled with apple pieces and a flavorful creamy caramel filling, available for $2.99*. The Caramel Apple Empanada is continuously demanded by fans and will be available starting November 21 for a limited time.
Bigger and bolder than ever, Taco Bell is also introducing a $7* Luxe Cravings Box which will feature ‘90s legend, the Gordita Supreme along with a Beefy 5-Layer Burrito, Double Stacked Taco, chips and nacho cheese sauce, and a medium fountain drink, available for a limited time.
Plus, special deals and drops are on the horizon in the Taco Bell app and in partnership with Uber Eats:
- Taco Bell app:
- 11/1-11/20 – Order all 4 Decades Menu products (‘60s Tostada, ‘70s Green Sauce Burrito, ‘80s Meximelt and ‘90s Gordita Supreme) and get a Caramel Apple Empanada for $1 from 11/21 through 12/18****
- Uber Eats*****:
- 11/22-11/24: 1 Free ‘00s Caramel Apple Empanada with $20+ order
- 11/29-12/1: 1 Free ‘90s Beef Gordita Supreme with $20.90 order
- 12/6-12/8: 1 Free ‘80s Meximelt with $20.80+ order
- 12/13-12/15: 1 Free ‘70s Green Sauce Burrito with $20.70+ order
- 12/16-12/18: 1 Free ‘60s Tostada with $20.60+ order
Relive the Decades through Limited-Edition Merch
To celebrate, Taco Bell is helping fans channel their favorite Taco Bell era with Limited-Edition Stainless-Steel Decades Cups and Limited-Edition Decades Hoodies, rocking unique designs from the ‘60s – ’00s. On October 29, starting at 2pm PT, Rewards Members can try to be one of the first to access the drop and wear and commemorate their favorite Taco Bell decade.
Taco Bell is also introducing a weekly in-app Decades Quiz experience where Rewards Members who complete the quiz will be entered for a chance to win either a hoodie or a stainless-steel cup! Each week, fans will take the quiz to find out their playful “Taco Bell Archetype” by answering decade-specific questions like, “What dance are you doing after your first bite of Taco Bell” and “The ‘90s called, what do you say?” to be entered for a chance to win. At the end of the five-week quiz experience, five lucky winners will be selected to win the entire Decades hoodies and stainless-steel cups collection***!
And that’s not all, customers nationwide can stop by their local Taco Bell to snag plastic versions of the Limited-Edition Decades Cups. While supplies last, medium size drinks will be provided in a random version of the commemorative plastic cups.
Source: Taco Bell
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