Valentine’s Day by the Numbers

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photo from WalletHub

Whether you love it or loathe it, there’s no denying that Valentine’s Day is a big deal. Billions of dollars are spent on the occasion each year, and 2024 will be no exception.

Nevertheless, many people’s budgets will be constrained this year, as 46% of Americans say inflation is affecting their Valentine’s Day plans, according to a nationally representative survey conducted by WalletHub.

Here are a few other facts about Valentine’s Day.

  • Inflation Takes a Bite Out of Romance. 46% of Americans say inflation is affecting their Valentine’s Day plans.
  • V-Day Debt Is Worth It for Some People. Nearly 3 in 10 people think a Valentine’s Day gift is worth going into credit card debt for.
  • Financial Infidelity Hurts. 7 in 10 people think financial infidelity can be worse than cheating.
  • Some People Don’t Expect Purchased Gifts. 24% of Americans don’t expect their Valentine to spend any money on a gift this year.
  • Bad Credit Might Keep You Single. More than 1 in 3 people would not marry someone with a bad WalletScore or bad credit.
  • Bad Spending Habits Stink. 60% of Americans say that irresponsible spending is a bigger turnoff than bad breath.

According to WalletHub’s survey, these are the items people are expected to buy this year:

57% – candy
40% – cards
39% – flowers
32% – evening out
22% – jewelry
21% – clothing
19% – gift card

How much do people plan to spend this Valentine’s?

Nothing – 24%
$1 – $49 – 31%
$50-$100 – 26%
$101+ – 19%

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